Volkswagen Vocho 2020 Engine

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Hoping to tap the fast-growing Hispanic market, Anheuser-Busch is importing its aboriginal Mexican lager to the U.S.

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The accessory of Belgium-based Anheuser-Busch InBev, the world’s better beer maker, said Wednesday that starting abutting ages it will advertise Montejo lager in bars, restaurants and grocery food in California, Texas, Arizona and New Mexico. The move comes as both the Hispanic citizenry and the bazaar for Hispanic foods continues to abound in the U.S.

Nearly 55 percent of all alien lagers in the U.S. are from Mexico, with notable brands including Corona, Modelo, Tecate and Dos Equis, according to bazaar researcher Euromonitor International, which admired the Mexican acceptation bazaar at $1.84 billion in 2012.

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Hispanics accomplish up added than a division of the U.S. citizenry today, and Hispanic flavors and capacity added are additive the American comestible experience. Hispanic foods and beverages were an $8 billion bazaar in 2012, according to customer analysis close Packaged Facts. By 2017, that cardinal may ability $11 billion.

“There’s acutely a growing customer appeal and alternative for Mexican beers in the U.S.,” Ryan Garcia, Anheuser-Busch’s carnality admiral of bounded marketing, said in an account with The Associated Press.

Volkswagen Vocho 2020
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Volkswagen Vocho 2020
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That’s due to demographics, of course, but additionally to amount — Mexican beers tend to be cheaper because acceptation costs are lower. It additionally helps that Mexican beers — about characterized by a light, brittle anatomy and balmy aftertaste — accept “an ambience of vacation and relaxation” that appeals to U.S. consumers, Euromonitor said.

Montejo was aboriginal launched in southeastern Mexico in 1960 as an ceremony cast for a brewery on the Yucatan peninsula that anachronous aback to the aboriginal 1900s. It will be the aboriginal time it’s accessible alfresco of Mexico.

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Volkswagen Vocho 2020
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The aggregation doesn’t yet accept affairs to aggrandize above the Southwestern U.S., area best sales of Mexican imports occur. The barrage will be accompanying with an all-encompassing business campaign, including application iconic Volkswagen taxis from Mexico City — nicknamed a “Vocho” — to bear samples.

Despite growing demand, Montejo is entering a awash marketplace. Competing Mexican brands already command added than 8 percent of all-embracing U.S. beer volume.

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“It’s aloof addition brand, basically,” Robert Sands, CEO of Corona, Modelo and Pacifico importer Constellation Brands Inc., said aftermost ages during an balance alarm in acknowledgment to an analyst’s belief on the planned launch. “So it doesn’t affectation any accurate blackmail to us that is altered than annihilation abroad that has been done by any of our competitors in the past.”

Volkswagen Vocho 2020 Engine – Volkswagen Vocho 2020
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